Social Media Content Strategy & Visual Language

Content Strategy

Content Pillars

COMMUNITY	EDUCATION	THOUGHT LEADERSHIP	AL TAMIMI

Facebook

Facebook

Encourage the legal community on Facebook to join the discussion through sharing insightful and engagement content.

Primary Audience	Secondary Audience

General Public

Clients

Students

Potential employees

Community

Expert Talks

Creating a series of content with key lawyers in different departments giving key insights from their department. For example; key updates from arbitration or real estate sector. This type of content will only work with a certain type of audience that is interested in videos like this, such as people from the legal community and clients. This would also be targeted to a specific audience to opitimise maximum engagement.

Event Pages

Create different event pages for big events while targeting the right audience. This will create the right community for the platform.

Humans of Al Tamimi

We want to publish static imagery of people that have had different experiences with Al Tamimi, their story/case.

Education

Trending News

Facebook has recently noted that users are mainly using this platform to be informed of latest and trending news and having a discussion about this. Therefore, we want to post this type of content regularly onto this platform. We also recommend sharing different pieces of content from the website, to drive more traffic.

General Knowledge/Did you Know?

We want to create content that the will not only interest the audience but educate them on this platform. Therefore, we want to create engaging and dynamic animations on certain topics that is relevant to this audience.

Dictionary

Teaching the audience about different jargon of words used in the law community, that people have wondered what it meant. This would be displayed as a simple and clean carousel post and looked at as word of the week.

Thought Leadership

Expert Talks

As Facebook is the perfect content for long form video, this type of content is relevant for the platform. Targeting the right audience will also optimize engagement.

Law Updates

As the primary audience for Facebook is general public, we want to keep the law updates as a monthly post and consolidate key updates into one post, this will be in the form of video for a better engagement.

Instagram

Instagram

A storytelling and educating platform that adds value to the community in a social friendly manner.

Primary Audience

General public

Students

Potential employees

Secondary Audience

Clients

Community

Q&A with Al Tamimi Lawyers

Creating a series of content questioning different lawyers in a friendly manner, it is important to note that these will not be corporate videos as they live on Instagram and will be for the general public, therefore they will need to understand and interested in this type of content. These can be executed as IGTV videos or they can also be live content on stories where we encourage people to ask what they want, making content more interactive.

Humans of Al Tamimi

This type of content will emotive on Instagram in a simplistic but effective way. We want to publish static imagery of people that have had different experiences with Al Tamimi, their story/case.

Education

General Knowledge/Did you Know?

We want to create content that the will not only interest the audience but educate them on this platform. Therefore, we want to create engaging and dynamic animations on certain topics that is relevant to this audience.

Dictionary

Teaching the audience about different jargon of words used in the law community, that people have wondered what it meant. This would be displayed as a simple and clean carousel post and looked at as word of the week.

Trending News

As our aim is to educate and give insight to our audience we want people to refer to our page for the latest and trending news.

Thought Leadership

Expert Talks

This type of content is more for a certain type of audience that is interested in this content. However, for Instagram we can make the topics more general such as key lawyers giving further information on tax or the real estate sector which the audience can relate to.

Law Updates

As this platform is focused on visual more than text, we recommend to not post every law update and have a monthly post where we highlight the key updates in one video. We then can create different stories on certain law updates, where we can drive the users to the article by swiping up.

Al Tamimi

Key Learnings from Events

Instead of publishing images from events, we want to make this content more insightful. Therefore, posting points to take from events that our Instagram audience will be interested in, this would be executed either as a static or carousel post.

Twitter

Twitter

In a constant and evolving market where the legal world is consistently changing, we want to position Al Tamimi as the account that people follow to keep updated with the latest news.

Primary Audience

Clients

Students

Potential employees

Secondary Audience

General public

Community

Twitter Polls

As Twitter is a conversational platform we want to use the different functionalities that the platform has to offer and creating that conversation – using Twitter polls on trending news will encourage people to engage with the platform more.

Humans of Al Tamimi

This type of content can easily trend on Twitter where we have a brief snippet of people’s stories and we can re-direct them to another platform (Instagram).

Education

Trending News

We want to be the leaders in spreading the news to our community, therefore re-purposing the ‘trending news’ content from Instagram onto Twitter but only news that is relatable to the general public. Not only do we want to use our own content but it is very effective to re-purpose other accounts content, to position ourselves into their conversation.

General News

Similar to the above, we want to be on up to date with the latest news. Therefore, by following the relevant accounts we want to re-tweet news that is relatable to Al Tamimi. For example; Middle East, Innovation, global law changes.

Thought Leadership

Law Updates

For this particular platform, we will be posting the important law updates more frequently on Twitter using the similar template we have been using so it is similar and consistent.

Webinars

Posting webinars to ensure that people are up to date with the latest webinars Al Tamimi has to offer. We will do this is in a simplistic way with a quick summary on what the webinar is about.

Al Tamimi

Key Learnings from Events

Similar to Instagram, we will post key learnings from different events that Al Tamimi has hosted and to inform the audience in a social friendly manner.

Client Alerts

As one of our key audiences is clients, we want to ensure that they are aware we are posting about them. Therefore, we will be posting key alerts that are important to share but also relevant.

LinkedIn

LinkedIn

To position Al Tamimi as a thought leadership channel on LinkedIn, this platform will also be the main hub for recruitment.

Primary Audience

Clients

Potential employees

Secondary Audience

General public

Students

Community

Expert Talks

Creating a series of content with key lawyers in different departments giving key insights from their department. For example; key updates from arbitration or real estate sector. As LinkedIn is focused primarily on a specific type of content that will be more technical, this is the more relevant type of content for this is platform.

Sharing Articles

LinkedIn has its own community, where they get the latest news and relevant information on this platform. We want to share different articles that is relevant to Al Tamimi but also to our audience.

Thought Leadership

Need to Know

Creating content that is catered to LinkedIn, as potential employees is part of our primary audience. We want to create specific content. For example: What you need to know when moving to Dubai? This makes the content more relatable but also informative for LinkedIn.

Webinars

Posting webinars to ensure that people are up to date with the latest webinars Al Tamimi has to offer. We will do this is in a simplistic way with a quick summary on what the webinar is about.

Law Updates

For this particular platform, we will be posting the important law updates more frequently on Twitter using the similar template we have been using so it is similar and consistent.

Al Tamimi

Key Learnings from Events

Similar to Instagram, we will post key learnings from different events that Al Tamimi has hosted and to inform the audience in a social friendly manner.

Client Alerts

As one of our key audiences is clients, we want to ensure that they are aware we are posting about them. Therefore, we will be posting key alerts that are important to share but also relevant.

CSR/Achievements

Post key updates from Al Tamimi CSR program and highlight key achievements.

Visual Guidelines

Q&A

Humans of Al Tamimi

Law Updates

Did you know?

Did you know?

Trending News

Expert Talks

*This will be the cover photo

Key Learnings from Events

Client Alerts

Webinars

Instagram Preview

Video Content

Subtitles in the brand font, with key words and phrases highlighted for emphasis.

Logo Animation

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